The Best of 2016 at Life in Play



Nikki Joins Life in Play

We started the year off right when Nikki joined the LP team as our social media coordinator! As with any business, it's teamwork that drives the brand and builds a successful company. Adding Nikki to our team allowed us to expand our reach and connect with our customers further. We're thrilled to have Nikki with us and feel encouraged by our continual growth! 



Life in Play Video - Over 500k Views

Can we just say, WOW!! We were floored to see our video viewed and shared so many times. When we made the decision to create another video for ToteSavvy, we had no idea of the impact it would have. We realized just how much our customers love seeing ToteSavvy in action. For 2017 we plan to bring you even more video content including: packing guides, how-to videos, and in depth reviews of each product.



Rach Parcell of Pink Peonies Loves ToteSavvy!

rach parecll and totesavvy

When we learned Rach of Pink Peonies was interested in testing out ToteSavvy, we were beyond excited to work with her! Rach is known for her impeccable style and eye for design. Getting a ToteSavvy in her hands (and into her gorgeous handbag collection!) was a major highlight of 2016. If you need any type of style inspo you would love following along with Rach and her growing family! 



Sonia Joins Life in Play

Another great team member joins Life in Play! Sonia was brought on to grow our marketing and PR department. I think it goes without saying that Sonia has expanded our brand's footprint and connected us with some truly amazing people. We're excited to see how team LP continues to grow and expand in 2017! 



Featured in Pregnancy and Newborn Magazine

Woohoo! We were thrilled and honored to be included in Pregnancy & Newborn's June issue! The editors loved how ToteSavvy saves space but allowing you use a tote you already own as a diaper bag. We couldn't agree more! 



Launched Luxe Red and Coffee 

Ask and you shall receive! Our fabulous customers have been asking for more ToteSavvy colors, and specifically colors to match their favorite handbags. The launch of luxe red and coffee allowed us to satisfy our customers' requests and broaden the color compatibility of ToteSavvy. This holiday season we couldn't be happier with our luxe red addition and the brightness it brings to your handbag. 



Launched ToteSavvy Mini

Our second product launch of 2016 was our ToteSavvy Mini. Also born from customer request, our Mini is the perfect compliment to your medium size handbags and backpacks. As your child grows you're able to carry less on a daily basis. ToteSavvy Mini hold just enough to keep you prepared in any situation, while fitting nicely inside an everyday handbag. If you love a satchel over an oversized tote, the Mini is perfect for you!



Arielle Charnas of Something Navy Spotted Using ToteSavvy

something navy diaper bag

We're HUGE fans of Arielle and her flawless style. Having always been on our best-dressed list, we were extremely excited to learn she was expecting her first child this year. Turns out, ToteSavvy was right up her ally, and made it's way into her Celine Luggage tote! 



Jillian Harris Added ToteSavvy to Must-Have List

If you're a Bachelorette fan you're probably just as excited as we were to learn that Jillian Harris added ToteSavvy to her must-have diaper bag essentials list! She uses ToteSavvy inside her Barrington tote bag, keeping the rest of her essentials organized and easily accessible. 



Brand Ambassador Program

A huge highlight for us was creating our Brand Ambassador program. Throughout 2016 we've held 2 Instagram casting calls for brand ambassadors. Both auditions returned some absolutely amazing submissions. We were floored!! It has been such a pleasure working with each and every ambassador. We've loved the program so much we're bringing it back in 2017 and adding even more amazing mamas!



We Attended ABC Kids Expo

ABC Kids Expo is one of the biggest mom and baby expo in the country! 2016 was the second year we attended, allowing us to connect with buyers, press and fellow brands. The connections and partnerships we made this year were invaluable. We can't wait to show you what we have in store for 2017!! 



ToteSavvy Sold on

Major goal achieved!! now carries ToteSavvy original size in both soft grey and classic black! The decision to add our product line to the luxury retailer was a no-brainer for us. We knew our customer was already a Nordstrom shopper and we had a feeling their customers would love ToteSavvy as well! Next time your shopping online at look for our ToteSavvys! 



Introduced Our Tassel Tote

This year we launched our first handbag! After months of designing, re-designing and making necessary tweaks, we introduced the Tassel Tote. This tote was developed as a way to bring every feature we're been looking for (and our customers have been looking for!) into one handbag. We're beyond pleased with the result and hope you are too!   



Team Outing with Help A Mother Out (HAMO)

2016 was the first year Life in Play had a full team (yay!). As a group outing, and way to give back to our community, we donated our time to help pack diapers at the Help A Mother Out warehouse. Help A Mother Out (HAMO) collects and distributes diapers to over 25 family service organizations through the San Francisco Diaper Bank. Since being founded in 2009, HAMO has distributed over 4 million diapers to families in need around the San Francisco Bay Area. 

We had a blast working with the HAMO team and their volunteers. As Life in Play grows we plan to continue giving back to our community, as well as partner with more non-profits! 



Thank you to all of our wonderful customer and supports! We would not be where we are without you! 

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