Our Story


I'm Lauren Kutting, creator of ToteSavvy and founder of Life in Play Company. As a first-time mom a few years ago, I found myself disappointed with the selection of diaper bags available. I couldn't seem to bring myself to buy one I didn't love when I could purchase a gorgeous tote I'd been coveting for months for the same price tag. 

I opted to carry a favorite tote bag in lieu of a diaper bag (like the majority of moms are doing I later found out!) but quickly discovered how unorganized and chaotic my tote had become. Even with the use of a bunch of little pouches, I couldn't seem to keep my tote-turned-baby-bag organized.   

After a terrible flight with a cranky 3-month-old, I decided to take matters into my own hands (literally!) and solve my organization problem. Right then and there I sketched a pattern for a removable tote organizer––designed especially for parents. That sketch turned into a home-sewn prototype, and later a business.

My vision for Life in Play Company has always been to help parents stay calm and collected through superior organization without compromising their personal style.

You shouldn't have to choose between being organized and feeling good about yourself. The two work hand-in-hand when you can carry your favorite handbag as a neat, tidy, and stylish baby bag. 





Over the years we have continued developing ToteSavvy to meet your needs. ToteSavvy original size was launched in 2014 after a successful Kickstarter campaign. A huge THANK YOU to all of our earliest supporters! You took a chance on us and allowed a brand to be built. For that, we can never thank you enough.  

After collecting valuable customer feedback, we launched ToteSavvy Mini in 2016. ToteSavvy Mini is for parents who prefer a backpack or medium size handbag to an oversized tote. It's perfect for carrying essentials for one child, preschoolers, or even yourself! 

Our team will continue to listen to your needs and develop products that speak directly to a pain-point in your life. Please always feel free to reach out to me (lauren@lifeinplaycompany.com) with suggestions, feedback, or even just to say hi!